My name is Gabrielle Azurdia, I am a Lead Product Designer at AWS who aims to exercise the UX Design mindset during work hours and outside of them - we all could use more empathy in our day-to-day.

Welcome!

*Case studies are launched in the browser as Figma slide decks and are password-protected.

UX case studies*

More about me, Gabrielle Azurdia

Over the years, I have led a myriad of projects from inception to launch, spanning E-commerce, SaaS, Cloud Computing, and Infrastructure as Code (IaC), all of which could not have been done without tremendous partnership from my cross-disciplinary team members. I believe in communication early and often in the product lifecycle, and am a huge advocate for the integration of UX process across that lifecycle. Organization, visibility, and limitless empathy for your customers and fellow team members are the keys to successful products and launches.

I was born and raised in the San Francisco Bay Area, leaving only to study Digital Arts and Computer science at University of Oregon (Sco Ducks!), but have since returned to the Bay where I live with my husband. My favorite things include experiencing life with him, my family, the arts (cinema, music, fashion, fine art), baseball, college football, spicy food, and unicorns. I am deeply passionate about my career in UX, for I see UX as the center of the venn diagram of art, psychology, and business - three areas I have always been incredibly interested in, I will be forever grateful this industry exists. It is also my belief that UX exists outside of screens/products - are we not each our own persona with needs, wants, and pain points?